Visual Enhancement Engine (VEE) evaluation module provides an easy way to "seeing is believing"

seamlessly integrates into display path of handheld electronics without modifying existing architecture

enables development teams to test-drive VEE in their own form factor with their own displays

includes sensor and control for automatic adaptation to ambient lighting changes

May 16, 2008 --- QuickLogic has released an evaluation module for its Visual Enhancement Engine (VEE) technology. It allows OEMs and ODMs to see first-hand the benefits that VEE technology can bring to their mobile devices, both in terms of revolutionary image enhancement and battery life savings. The module comes with both pre-configured mobile processor and LCD interfaces that enable easy insertion into an existing handheld device, so that developers can evaluate the technology in a real-world setting without making any significant engineering investment.

QuickLogic's VEE technology creates a TV-quality viewing experience of visual media in mobile systems by adaptively enhancing image/video data in real time. Unlike typical global enhancements such as gamma correction and content adaptive backlight control (CABC), VEE's enhancements are context sensitive and adapt pixel by pixel. The technology adapts to changes in ambient light, giving developers an alternative to simply boosting the backlight intensity level for daylight viewing.

"VEE technology delivers a significant impact in terms of a superlative viewing experience and battery lifetime extension in mobile systems," said Howard Li, Senior Solution Marketing Manager for QuickLogic. "We developed this evaluation module so our customers could see VEE in action without spending precious R&D time and money to build prototype systems."

Delivered as a pre-configured Customer Specific Standard Product (CSSP), the module is designed to fit seamlessly between the LCD and the main PCB. "OEMs and ODMs can then 'test-drive' the technology in their labs, demonstrate it to carriers and network operators, and even to consumers," added Li.

The VEE Evaluation Module incorporates an on-board ambient light sensor to allow testing of the technology's ambient lighting response and adaptive control of the VEE image processing algorithm. It also includes a Flash ROM to hold the VEE parameters that configure the CSSP for the specific LCD that it is connected to. An on-board switching regulator ensures that the module can run off the mobile device's battery, regardless of operating voltage, enabling the evaluation of VEE's positive impact on battery life.

The VEE Evaluation Module is available immediately for customers considering adoption of VEE technology in their mobile product designs. Furthermore, QuickLogic will configure the VEE Evaluation Module's initial display parameters for easy integration, based on a user's LCD display specifications.

About QuickLogic:
QuickLogic Corporation (NASDAQ: QUIK) is the inventor and pioneer of innovative, customisable semiconductor solutions for mobile and portable electronics OEMs and ODMs. These silicon plus software solutions are called Customer Specific Standard Products (CSSPs). CSSPs enable customers to bring their products to market more quickly and remain in the market longer, with the low power, cost and size demanded by the mobile and portable electronics market. For more information about QuickLogic and CSSPs, visit http://www.quicklogic.com.

QuickLogic, 15 London Street, Chertsey KT16 8AP, UK.
t: +44-1932-579011; ; http://www.quicklogic.com

QuickLogic, pASIC, PolarPro, the PolarPro design, QuickPCI, QuickRAM, QuickWorks and ViaLink are registered trademarks, and ArcticLink, the QuickLogic logo and VEE are trademarks of QuickLogic. Other trademarks are the property of their respective companies.